Fashion designer Diane von Furstenburg and Google partnered to show us a behind-the-scenes look at New York Fashion Week, as seen through Google Glass, the search giant's augmented reality goggles.
The legendary designer brought technology to the runway last week, filming a four-minute video (top) entirely with the Glass camera.
Narrated by von Furstenburg, the varied footage provides a behind-the-scenes look at what it means to be shoved through the crowds and adored by onlookers during the annual event. But, not to be trumped by the bright lights of the big city, Google Glass makes many appearances – on the models, on audience members, on random visitors, and, of course, on von Furstenburg herself.
"We live in such an amazing world," the designer said toward the end of the video. "Things that we thought would be science fiction exist."
Google described the short film by posting this explanation with the YouTube video: "Experience the DVF Spring 2013 show at New York Fashion Week through the eyes of the people who made it happen – the stylists, the models and Diane von Furstenberg herself. All the footage you see here was filmed using only Glass, Google's latest technology that lets you capture moments from a unique, new perspective. See what happens when fashion and technology come together like you've never seen before."
Project Glass first appeared in April, when Google unveiled its ambitious plan to harness smartphone-level power in a pair of voice-activated slim glasses that can shoot photos and serve up augmented reality overlays on the world around us.
Since then, Google took the prototype skydiving, and announced a $1,500 (£925) Explorer Edition of the glasses-camera, which is expected to be released for public consumption by the end of 2013.