The LG Optimus G, which will be available for purchase in South Korea next week and will reach the US and Japan shortly afterwards and Europe eventually, will cost $894 (£550) SIM-free, though operator subsidies will likely vary from network to network.
The company’s president of mobile business, Park Jong-seok, said the device was designed to help the firm compete in the smartphone landscape, following previously unimpressive sales of other premium handsets.
"The Optimus G is our flagship phone with a competitive edge," Jong-seok told reporters. “"We are trying to make phones differentiated from our rivals."
The device boasts a 4.7in display, with a resolution of 1,280 x 768 pixels and an aspect ratio of 15:9, and measures 131.9 x 68.9 x 8.45mm with a weight of 145g. The Optimus G will run Android Ice Cream Sandwich 4.0 (no word on the possibility of a Jelly Bean upgrade) on a quad-core Krait S4 Pro chip from Qualcomm, along with an Adreno 320 graphics card.
It will feature 2GB of RAM, 32GB of onboard storage, a 13-megapixel camera (though some markets will receive a lesser 8-megapixel camera), and a 1.3-megapixel front-facing camera. On the battery front, the Optimus G will ship with a 2,100mAh battery, which LG claims will offer a significantly greater lifespan than similar batteries.
To make it more appealing to consumers, LG has introduced a host of attractive next-gen features to the Optimus G. For instance, users will be able to dim videos in order to surf the web or send text messages while still watching their programmes. The device also allows users to zoom into video scenes via a two-finger touch gesture. Plus, a cleverly named “cheese shutter” feature will allow voice-activated photography.
The device is also LTE-capable, though there’s no news yet on whether it will offer 4G speeds via EE’s 1800mHZ service when it hits the UK, or whether we’ll see a limited 3G version.