UK Supermarket Asda is selling the Medion Slimline MD98148 (which it also labels as the Akoya S4209) for £299 with free delivery. Unlike many sub £300 laptops, this product has a stylish brushed aluminium finish, is a mere 21mm thick and weighs only 1.9kg.
It runs on an Intel Pentium 987 processor clocked at 1.5GHz, has 4GB of DDR3 RAM, a 750GB hard drive, a 14in LED-backlit display with a 1,366 x 768 resolution, HDMI port, Dolby Home Theater v4, two speakers, Bluetooth 4.0, one USB 3.0 and two USB 2.0 ports, a webcam, a DVD rewriter, Wi-Fi, a card reader and Windows 7 Home Premium.
Medion, which is now owned by Chinese PC manufacturer Lenovo, is a popular brand with almost all major UK supermarkets. Incidentally, Lenovo has already told ITProPortal (at IFA) about its short-term plans for the brand.
The German subsidiary will help Lenovo cement its position as an important player in the EMEA region, especially in the mature but still vital consumer market. That said, it will face some tough competition from the likes of Acer (from which Lenovo’s current European head honcho hails), a resurgent Toshiba, Asus and Dell.