When it rains, it pours for Apple, and the company's competitors want to make sure that everyone notices the little storm clouds over Cupertino.
We're speaking, of course, about the criticism that Apple's taking for the less-than-accurate results sometimes provided by its new Maps application in iOS 6. The app, arguably worse than the Google Maps-driven app it was designed to replace, has even forced Apple to get on the horn and prepare a statement for those left befuddled by Apple's new app.
"We are excited to offer this service with innovative new features like Flyover and Siri integration, and free turn by turn navigation. We launched this new map service knowing that it is a major initiative and we are just getting started with it. We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get," said spokeswoman Trudy Muller.
However, Apple's competitors aren't just taking Apple's fumbling lightly. Motorola, as first noticed by TechCrunch, threw up a post on its official Google+ page of an image comparing the results of a search in Apple's Maps app versus the results of a search in the Google Maps app on a Motorola smartphone.
The caption? "The real world that's fit for your hand," coupled with a new #iLost hashtag that Motorola presumably hopes will take off on the Web's social circles — especially since Motorola's continuing the verbal assault on Twitter, as well.
"Looking for 315 E 15th in Manhattan? Google Maps...will get you there & not #iLost in Brooklyn," reads a Motorola tweet.
Samsung has yet to officially join in on the fun, but the company did post a recent message on Google+ asking those who have used Google Maps on their Galaxy smartphones to "+1" the message. It's not an explicit, "we're better than Apple" message, but it certainly looks to capture the general Maps-craziness in the tech world over the past few days.
And, of course, users unaffiliated with any Apple competitor have also thrown up their own sites mocking Apple's issues with Maps. Take, for example, "The Amazing iOS 6 Maps" Tumblr, which shows off all of the little inconsistencies – and just plain oddities – that users find in Apple's app.
Our favourite? Have some steak while you're rounding second base at a baseball stadium in the US state of Georgia.
According to analyst Ed Oswald, the new Maps app is just the tip of the iceberg, and iOS 6 in fact represents a wholesale fail for Apple.
For more on Apple's latest mobile operating system, check out Jeffrey L Wilson's iOS 6 review.