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Apple CEO Tim Cook apologises to customers over iOS 6 Maps disaster

In an unexpected, but certainly welcome, move, Apple CEO Tim Cook has apologised to customers (opens in new tab) about the failures of the company’s proprietary Maps app, which was released a week ago as part of the iOS 6 update.

Cook’s apology, which comes in the form of a letter addressed to customers, was published on Apple’s website.

“At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better,” wrote Cook, adding that customers had searched for nearly 500 million locations using the new software.

“While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app,” he added.

(opens in new tab)Customers were outraged by the app, which replaced Google Maps as the default navigation software on iOS 6, citing egregious mislabelling of businesses, landmarks, and entire cities. The lack of public transport navigation was also considered a disappointing downgrade of functionality.

Earlier this week, an Apple spokesperson promised that the app would “improve” over time, and unconfirmed reports suggested the Cupertino-based company was scrambling to hire former Google employees to fix the software.

Image Credit: Flickr (Deerkoski) (opens in new tab)