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Before the iOS6 Maps fiasco, 7 other apologies from Apple, Steve Jobs and Tim Cook

Apple is not a company known for being a very apologetic company, indeed, the company has very rarely said sorry to its customers or its stakeholders in the past. We managed to track down the top official statements from Apple HQ, either made by Steve Jobs, Tim Cook and others.

“I hope you are as delighted as I was when I first learned how far along Apple actually is in removing toxic chemicals from its products and recycling its older products. We apologize for leaving you in the dark for this long.” S.Jobs, May 2007

“With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.” T. Cook, September 2012

“We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.” S. Jobs, September 2007

“This is the most successful product launch in Apple’s history. Even so, we apologize to those customers who were turned away because we did not have enough supply.” S. Jobs, June 2010

“We’re canceling Apple Expo in the wake of last week’s devastating and tragic events, we’re sorry to disappoint our users and developers, but their safety is our primary concern.” S. Jobs, September 2001

“"I apologize to Apple's shareholders and employees for these problems, which happened on my watch. They are completely out of character for Apple, We will now work to resolve the remaining issues as quickly as possible and to put the proper remedial measures in place to ensure that this never happens again." S. Jobs, October 2006

“For the vast majority of users who have not been troubled by this issue (iPhone 4’s wireless performance), this software update will only make your bars more accurate. For those who have had concerns, we apologize for any anxiety we may have caused.” Anon, July 2010.

“Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.”, Anon, June 2010.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.