Following the arrival of speculative pricing and a rumoured 16 October release date for Nokia's flagship Windows Phone 8 mobile, the Lumia 920, online retail giant Amazon has seemingly confirmed the timing of UK rollout for HTC's eagerly anticipated Windows Phone 8X handset.
The electronic marketplace has officially made the HTC 8X handset available for pre-order, with Amazon saying that shipping will commence on 8 November - a date roughly in line with previous industry gossip.
HTC's latest smartphone is listed on the site in blue and black flavours and is priced up at £399.99 for a SIM-free model, a fair whack cheaper than the Lumia 920, which got a pre-order tag of £469.99 via the Digital Phone Company.
There's good reason to believe that the new information is accurate, not least because it comes from a trusted source like Amazon. The likes of Unlocked Mobiles and Expansys have previously listed the 8X as available for pre-order, but their predictive track record is patchier.
Moreover, an 8 November order dispatch estimate would fit nicely with an early-November release date, and coincide neatly with Microsoft's official launch of its new Windows Phone 8 mobile OS, which is thought to be occurring on 29 October - three days after its 26 October Windows 8 blockbuster.
However, Amazon isn't inspiring complete confidence, especially with regards to pricing - multiple reports have indicated that the online retailer has oscillated the 8X's price between £400 and £530 recently.
The HTC 8X looks set to be Microsoft's Windows Phone 8 poster child, no doubt to the chagrin of rival Nokia.
Among other specifications, the 8X sports a dual-core Snapdragon S4 processor clocking at 1.5GHz, 1GB of RAM, and 16GB of on-board storage to complement a range of connectivity options including NFC technology.
Whether or not HTC will prep a 4G LTE-ready model remains to be seen, and is no doubt a principal concern of many consumers - see WIll Dalton's feature for more on what phones to expect to run on EE's 4G LTE network when it rolls out in the immediate future.
What does seem fairly certain is that the 8X is shaping up as a world class offering with regards to its camera and its display. It features an iPhone 5-beating 1280 x 720 pixel resolution with a stunning density of 342 PPI, protected by a Corning Gorilla Glass 2 overlay, and also a 2.1-megapixel front facing camera with a superfast f/2.0 aperture speed.
Do you think the HTC Windows Phone 8X looks like a genuine iPhone 5 alternative? Or is it the prospect of the Lumia 920 that motivates you to go to work every day? Perhaps Apple's latest handset, in spite of its apparently myriad faults, is still the only way to go if you want a new high-end mobile? ITProPortal wants to hear your views.