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Tag Manager added to Google Analytics

Google has expanded its Internet traffic-tracking Analytics site with the addition of the Tag Manager.

The free tool is intended to help consolidate website tags with a single piece of code, manageable from the Internet. It launched today in English, and is expected to be available in other languages soon.

Tag Manager allows users to add and update their own tags on Google and non-Google based websites, without the assistance of IT workers or having to rewrite any site code, giving marketers more flexibility and webmasters more time to focus on other tasks.

Features include asynchronous tag loading, tag templates, user permissions and multi-account capabilities, as well as tools like Preview mode, Debug Console, and Version History.

"Google Tag Manager took one big chunk of time out of the tagging process," Ameet Arurkar, director of search engine marketing at QuinStreet, said in a Google blog post. "What took [two] weeks now takes less than a day – sometimes just hours. We, the campaign managers, now make the call on which tags to use, and we can implement the tags ourselves."

Companies that already provide tag technology can include their own templates in Google's Tag Manager, as well.

Additional features include usability tools, accounts and user roles, tag firing rules, and supported tags, with more coming soon, according to Google.

To sign up, users must simply create an account, create a container, get some code, and fill up the provided Google container with tags.