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EE confirms 30 October 4G switch on

Mobile users in the UK will finally be able to use super-fast 4G technology from their device at the end of the month, with EE confirming the switch on date of its upgraded network.

“We are delighted to announce that the official launch of our new customer brand, EE, offering the UK’s first superfast mobile 4G and fibre broadband service, will take place on the 30th October 2012,” said EE CEO Olaf Swantee.

Last month, after the company secured permission from Ofcom to rollout the technology ahead of rival operators, EE staged a launch event at the Science Museum in London to announce the arrival of its 4G service, as well as the rebranding of the firm itself. Formerly Everything Everywhere, EE is now the umbrella organisation over three brands: Orange, T-Mobile, and the new, same-titled, EE. Only the latter brand will be offering 4G contracts, though migration from the other two subsidiaries to EE is promised to made easy for customers.

(opens in new tab)The 30 October switch on will cover London, Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Sheffield, Liverpool and Manchester, with Belfast, Derby, Hull, Nottingham, Newcastle and Southampton planned to have coverage by the end of the year. You can check 4G availability from your postcode here (opens in new tab).

As well as being in a covered location you will need a 4G LTE enabled phone – and the list of devices confirmed as compatible with the new network can be found here. From today, customers can purchase the Samsung Galaxy S3 LTE, HTC One XL and Huawei Ascend P1 LTE from EE; but only on 3G price plans that will need to be changed over at the end of the month. The new Samsung Galaxy Note 2 has also been confirmed as an EE device.

Today’s news comes after Vodafone and O2 yesterday agreed not to take legal action over the decision to grant EE a head-start with the 4G rollout. This gave EE the green light to formalise plans, while Vodafone and O2 will be launching their own 4G services earlier than expected, in the first half of 2013.

For more everything else on the UK’s 4G rollout and what it means for you, check out a full guide to the upgrade.

Will began working life as a technology journalist at ITProPortal as Senior Staff Writer. He's worked as a Copywriter, then Creative Lead across video, social, email, web and print. He is currently a Senior Content Strategist at Zone.