In addition to reportedly recruiting former Google Maps staffers, Apple may now be calling on its own retail employees to help improve its less-than-stellar iOS 6 Maps app, which has come under fire for being riddled with errors and omissions.
MacRumors, citing multiple sources, reported that Apple has set up a new program asking store employees to hit the pavement and manually examine its mapping data, then submit corrections and improvements. Participating stores are reportedly dedicating 40 hours of staff time per week to the initiative, split between multiple store employees.
Details on the new initiative are scant, but according to MacRumors, a team of 10 employees have stepped up at one store to participate. One individual was designated a "subject matter expert" and will receive training to lead the effort. Any necessary changes to the maps will be submitted through an internal system.
Apple Store blog ifoAppleStore posted a tweet on Wednesday suggesting that it had also heard about the effort. "So far it's voluntary: Apple retail store managers are asking store employees to report iOS 6 Maps app errors to help improve the database," according to ifoAppleStore.
Meanwhile, Apple is reportedly taking other drastic measures to improve its map product. TechCrunch, citing a former Google Maps contractor, reported last week that the Cupertino tech giant is "aggressively recruiting" former Google staffers to help build out its iOS 6 mapping app.
Apple issued an apology last week for the performance of its new Maps app, with CEO Tim Cook admitting that Cupertino "fell short" of its commitment to make world-class products. In the note, Cook reiterated a previous statement Apple released that insisted Maps was as work in progress.