Chinese knock off masters Cube are upping the ante in the look-a-like tablet game, it seems, introducing a new 9.7in device with an IPS display and 2,048 x 1,536 pixel resolution - the same as the new iPad from Apple.
What’s more, the Cube U9GT5 costs only $265 direct from the manufacturer (about £160), before shipping, which was estimated at around $25 (£15) for registered airmail to the UK. Even adding that on and arriving at a total price of £175, that's stiil less than half the price of its third-generation Apple iPad counterpart, which starts at £400.
The U9GT5 (sometimes also labelled with a Roman numeral 'V' in place of the digit '5'), runs Android 4.1 Jelly Bean, and features 1GB of RAM in addition to 16GB on-board memory, and front and rear-facing 2-megapixel cameras. In the cockpit, the device sports a dual-core Cortex A9 processor clocked at 1.6GHz.
It also boasts 10 hours of battery life thanks to a 10,000mAh engine - one of the largest we have seen on any tablets - while connectivity features include a microUSB port, a microSD card reader, Wi-Fi and Bluetooth.
While the U9GT5 is inferior to the new iPad in some respects, by the time Apple's fourth-generation tablet is launched next year, it is likely that Chinese manufacturers like Cube will have bettered the current-gen model, with quad-core or even octo-core devices with more or less the same specifications, but at a much lower price point.
Unfortunately, most of these Chinese brands are unknown in the Western world, which makes it difficult for them to be trusted - especially since there’s no local post-sale support.
Cube lists the U9GT5 as available for pre-order up until 13 October, and offers discounts for bulk buying.