Samsung has said it expects yet another record quarter, having raked in an operating profit of 8.1 trillion won (£4.5 billion) during the three-month July - September period. That figure is almost double the company’s earnings from the same time last year and represents a 25 per cent rise from the previous quarter, during which the flagship Galaxy S3 handset was launched.
Much of that profit was driven by strong sales of smartphones and high-end television sets, which compensated for declines in the components market. Samsung saw decreases in its shipments of processors and displays, but made up for those reduced orders with success in consumer sectors. Thanks in part to massive advertising pushes, like £1.7 billion in Olympics-related marketing, the South Korean firm saw its brand value jump from 17th in the world to ninth, with its earnings following suit.
(opens in new tab)Though some analysts expected the release of the iPhone 5 (opens in new tab) and the patent battle with Apple to slow Samsung’s growth, a recent reported suggested that those two events had the opposite impact (opens in new tab), boosting sales of the Galaxy S3 rather than dampening them.
The year’s final quarter is also expected see record operating profits for Samsung, with release of the its new flagship Galaxy Note 2 phone-tablet hybrid, the availability of more budget models of the Galaxy S3, and higher flash memory chip prices being pegged as likely contributors to a successful October - December period.