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Samsung and Apple struggle to compete in Indian tablet market as homegrown Micromax wins out

Tech giants Samsung and Apple are struggling to compete against domestic firms in India with their tablet products, it was revealed today.

According to CyberMedia Research (CMR), Indian firm Micromax (opens in new tab) registered the highest figures in the country's tablet PC market by selling more than half a million tablets in the second quarter of this year and achieving an 18 per cent market share.

Meanwhile, Samsung and Apple only managed second and third positions respectively, with Samsung taking 13 per cent of the market and Apple taking 12 per cent during the same period.

Although the tablet PC market in India is still in its early stages, it has already become very competitive due to the entry of new vendors with up to 90 companies launching tablets in 2012.

There has also been a rapid drop in the prices of tablets available in India, from an average of Rs 26,000 (£308) in January of this year to an average of Rs 13,000 (£153) reported just two months later. This is because most firms priced their new tablets between Rs 5,000 (£60) and Rs 10,000 (£120).

(opens in new tab)CMR analyst Faisal Kawoosa said these latest figures show that companies are increasingly competing to capture India's youth, with the Android operating system taking the lion's share of the market at nearly 90 per cent.

"As Android devices become increasingly popular with users across the world, competition is increasing in the India tablets market with more and more vendors launching devices based on the Android OS," he said.