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Storage consumption grows rapidly - most customers roughly double the amount of storage capacity they need to store every couple of years.
Yet IT budgets do not grow as fast - so storage steals a larger and larger slice of available funds. This is due to inefficiencies ingerent in traditional SAN & NAS storage arrays.
Dell Fluid Data uniquely delivers virtualisation within the SAN, which means you need less disk hardware for a given Usable TB / IOPS workload requirement, thus driving down the cost of storage and enabling you to grow at lower cost.