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Machine-generated data results from every website click, device-to-device communication and social media interaction. It is generated by all the applications, servers and network devices running your business – physical, virtual and in the cloud. Machine data is the fastest growing, most pervasive part of “big data”. It’s also the most valuable, containing critical insights into user behaviour, security risks, service levels, fraudulent activity, customer experience and more. In this session, we’ll examine the challenges and approaches for collecting, organising and deriving real-time insights from massive streams of machine data, with examples from leading online, retail, telecoms and cloud-based organisations