Japanese electronics firm Sony has announced plans to cut 2,000 jobs as it faces dire TV and mobile phone sales.
The layoffs revealed today will mainly be from its Japanese head office and are a part of a previously announced plan, wherein the company said it would be cutting 10,000 employees.
Sony said that its current round of job cuts will include workers in its struggling TV business and that it will close a mobile phone and lens factory in central Japan.
Around another 2,000 workers will be trimmed in Europe, mainly from a failed mobile phone venture with Ericsson. The remaining job losses will be at other factories around the world, the company said.
Sony is following in the footsteps of its Japanese contemporaries Sharp and Panasonic - it is currently in the middle of a colossal restructuring that will cost $926 million (£577 million) in a bid to ensure its survival.
Last year, the tech giant revealed its biggest ever annual net loss, with revenue dropping by £4 billion.
CEO Kazuo Hirai, who took charge in April, has pledged to revive the once prominent brand by boosting gaming, digital imaging and mobile devices as well as by nurturing new business such as medical devices.