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Nonprofit groups to boost campaigns via new YouTube feature

Nonprofit groups can finally put away those hand-drawn money-tracking thermometer posters, and join the YouTube Nonprofit Program.

The new online feature allows organisations to create campaigns, track their progress, set goals like increased views or subscribers, and accept contributions.

To get started, create a YouTube channel, apply to Google for Nonprofits, and enroll in the program. An overlay will sit on each video in the campaign, encouraging viewers to contribute, and a green tracking bar will chart progress.

More than 18,000 organisations have already signed up for the YouTube Nonprofit Program, but the video site hopes more people will sign up to spread awareness and "get petitions signed, laws changed, dollars raised, and lives saved," YouTube software engineer David D wrote on the company blog.

Earlier this year, YouTube rolled out some additional nonprofit-based perks, including the Playbook Guide, a how-to resource on creating content, raising funds, connecting with community members, and more. The site also made the donate button more prominent.

Get a glimpse at YouTube's Nonprofit Program in the video below.

YouTube began offering live streaming in April, showing off with the NBA Playoffs Preview and gradually rolling out its new platform to certain partners with accounts in good standing. Earlier this month, Jay-Z fans had a chance to watch his sold-out Barclays Center concert via a live stream on his channel.