Apple's latest autumnal soap box kicked off more or less as expected this evening, with senior VP of marketing Phil Schiller announcing the 13in MacBook Pro with Retina display over in San Jose, California.
Measuring just 0.75in at its thinnest point, the new 13in MacBook Pro is 20 per cent more svelte than its old generation relative, and weighing just 1.58Kg, it's also nearly 500g lighter – the lightest MacBook Pro ever released, in fact.
Other features include dual Thunderbolt ports, USB 3.0, a SDXC card slot, and a FaceTime HD camera at 720p. Then there's the much lauded Retina display, with the new MacBook Pro boasting the world's second highest notebook resolution display – after the 15in MacBook Pro with Retina, of course.
"We are not standing still," said company CEO Tim Cook opening this evening's proceedings.
Perhaps most importantly, the new 13in MacBook Pro with Retina is rocking the latest Intel Ivy architecture in the engine room, coming available in Core i5 and Core i7 iterations, with the former clocking at 2.5GHz and coming with 8GB of RAM and 128GB of flash memory. Pricing for the new Apple notebook starts at £1,449 and goes up to £2,299, with the new 13in MacBook Pro with Retina is available immediately.
Tonight's news follows the September launch of the iPhone 5 and Apple's updated iPod range