EE, formerly known as Everything Everywhere, has unveiled pricing for its 4G network ahead of its official launch on 30 October, it was announced today.
On its monthly phone subscriptions, EE will be offering 500MB of 4G data, unlimited calls and unlimited texts for £36 on a standard 24-month contract. On the same contract, 1GB will cost £41, 3GB will be £46 and the top end tariff will offer 8GB for £56.
Within its new pricing plan, EE will now also include EE Film - a perk much like 'Orange Wednesdays' that will offer two-for-one cinema tickets. However, the service will also allow customers to download or stream a film each week without eating up their data allowance.
"All the plans come with unlimited calls and texts, customers will only have to make a choice regarding what amount of data they need. It's a very, very simple set of tariffs," said EE's chief of sales Marc Allera.
"Customers basically get access to 4G superfast mobile internet, which is five times faster than 3G, for £36 a month, on the entry level price plan. This comes with 500MB of data, which for many people is more than enough," he added.
In addition to phone tariffs, EE will also offer 4G fixed broadband starting at £15 for a 40GB allowance, promising a speed of 38MB/s.
Mobile broadband, for dongles and wireless devices such as tablets, starts at £15.99 per month for 2GB of data for consumers.
With its 4G business price plans, EE is looking to extend its service to "small businesses which are using a lot of data."
Fixed 4G broadband with unlimited data will be available from £22. Companies can also choose a 4GEE Sharer Plan, which allows sharing of data allowances across all users and devices within their businesses. These cost £15 per user, on top of which businesses can choose to pay £20 per month for 4GB of shared data, going up to £320 per month for 64GB to share between employees.
4GEE will go live on 30 October in ten UK cities with plans to cover 98 per cent of the population by the end of 2014.