Apple's recently unveiled range of home computing devices will not come with an optical disc drive. Apple’s senior vice president of worldwide marketing, Phil Schiller, has cited dwindling customer demand as the reason behind the company’s decision to ditch optical disc drives all together.
In an interview with Time, Schiller explained why the 2012 iMac and the 13in retina display MacBook Pro will no longer have optical drives. He said that customers had stopped asking about Blu-ray and that disc drives proved a hindrance to Apple’s design ethos as a whole.
“In general, it’s a good idea to remove these rotating medias from our computers and other devices. They have inherent issues — they’re mechanical and sometimes break, they use power and are large. We can create products that are smaller, lighter and consume less power,” said Schiller.
“These old technologies are holding us back - we find the things that have outlived their useful purpose. Our competitors are afraid to remove them. We try to find better solutions,” he added.