The photo-sharing app Instagram has seen a flood of pictures of the tropical storm Hurricane Sandy, as it sweeps across the Atlantic and devastates cities along the east coast of the US.
The social network reported that users are now uploading 10 pictures per second related to Sandy under the hashtags #hurricanesandy #sandy and #frankenstorm, with more than 230,000 images using that hashtag at last count.
The pictures have been described as ranging from scary to downright silly, with some users even lifting hoax pictures from apocalyptic films like "The Day After Tomorrow".
"Most are images of people prepping for the storm and images of scenes outdoors. I think this demonstrates how Instagram is quickly becoming a useful tool to see the world as it happens – especially for important world events like this," Instagram founder and chief executive Kevin Systrom told the New York Times.
A site called Instacane is showcasing all the storm-related photos tagged on Instagram. The site was originally created by developers back in August to collect images related to other Hurricanes.
The Category 1 storm, which was expected to be "dangerous" and "life-threatening", prompted Google to cancel its Android launch event, where the tech giant was due to unveil a slew of new Nexus devices.