Sales of the Google Nexus 7 tablet have reached nearly one million units a month, according to Asus' Chief Financial Officer David Chang.
The Taiwanese manufacturer - who produces the tablet on behalf of the Internet search giant - announced its Q3 2012 earnings earlier this week, which revealed a dramatic increase in Nexus 7 unit shipments.
"At the beginning, it was, for instance, 500K units a month, then maybe 600, 700K. This latest month, it was close to 1 million", said Chang in an interview with The Wall Street Journal.
Although sales of Google and Asus' 7in tablet are still far below Apple's iPad shipments - which hit 4.5 million units a month in the last quarter - this still shows a positive trend for the reasonably priced device. The Nexus 7 retails from £159 for a 16GB Wi-Fi-only model via Google's Play store.
Building on the success of the smaller form factor tablet, Google recently unveiled two new Nexus devices - the Samsung-produced Nexus 10 tablet for £319 and the LG Nexus 4 smartphone starting at £239 - though its blockbuster Nexus launch event in New York City was called off due to tropical storm Sandy.
The Nexus tablets are considered key competitors to Apple's iPad range, which now features a new 7.9in iPad mini - the new, smaller iPad tablets sold out within hours of going on pre-order.