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Apple sells 3 million iPads in 3 days

The iPad mini and the fourth-generation iPad sold a combined figure of three million units in three days, according to Apple's first set of sales figures for its current line-up of tablets. Individual sales figures for the two tablets were not provided.

According to a company statement released earlier today, this figure doubles the previous iPad weekend record of 1.5 million which was set by the Wi-Fi-only model of the third generation iPad.

Apple went on to highlight the iPad mini’s performance, with CEO Tim Cook cited that the new tablet had “practically sold out”.

“Customers around the world love the new iPad mini and fourth generation iPad,” said Cook. “We're working hard to build more quickly to meet the incredible demand.”

Apple is likely counting on the upcoming holiday season to continue to bolster the sales momentum of the iPad mini, which faces tough competition from other smaller-form tablets like Google's Nexus 7. The Asus-produced device recently saw a price drop, as well as the introduction of 32GB and 3G models.