Virgin Media today announced it will establish the "UK's first converged calling" service.
The app, called SmartCall, will enable customers to use their landline talk plan minutes on their smartphones, via a Wi-Fi connection.
In order to use the service, smartphone users must simply have a Virgin Media home phone subscription and a Wi-Fi connection.
SmartCall will be compatible with all network operators and will even be available for use overseas. Additionally, it will automatically detect when a call qualifies as part of a home phone talk plan.
"SmartCall will stretch the home telephone cord all the way to wherever you might be, whether in a coffee shop in Cornwall or on a beach in Bali," stated Virgin Media's executive director of mobile and home phone, Graeme Oxby.
"This groundbreaking service will give customers even more fantastic value from their phones and is also another example of how technology can make our lives easier."
Following trials and tests, Virgin has confirmed that SmartCall will roll out "to select customers on an exclusive basis in the coming weeks," before becoming available to all Virgin Phone customers early next year.