Sony Reader users can finally access their eBook content on iOS devicesn, following the return of the Reader app to Apple's App Store yesterday, 6 November.
Those with a Sony Reader device or account can now access Sony eBooks via an iDevice for what Sony called "an easy, convenient and entertaining digital reading experience."
Ideal for readers on the move, the new app offers a real book-like page-flipping experience, as well as intuitive navigation and access to your Reader library.
Personalised collections and library organisation, adjustable font size and contract, bookmarks, and the choice between day and night reading modes brings the Sony Reader experience to iOS.
Additionally, those who download the free app also receive Trouble on Reserve, an exclusive short story from New York Times best-selling fantasy author Kim Harrison's Hallows series.
The application does not provide the option to buy new eBooks, though - through the app or the browser. According to Sony, the iOS app is available strictly for accessing a user's existing Reader Store library.
Why no eBook purchases? Last year, Apple put in place a rule whereby the Cupertino-based firm would take a 30 per cent cut of all in-app purchases made through iOS apps. As a result, other eBook apps like Amazon's Kindle and Barnes & Noble's Nook removed the option to purchase eBooks directly through the app. On those apps, users are now redirected to their iOS device's browser to make a purchase, which sync up the next time the app is opened. Sony, however, had its app removed from the store completely.
The Sony Reader application is now available for free in the US App Store, and works with any device running iOS 4.3 or later, and it's likely that the software will hit Apple UK iOS retail platform shortly.
The app is already available via Google Play for Android devices.