US mobile operator Verizon has announced it is to close down Verizon Apps.
The app store, originally called VCast Apps when it launched in March 2010, is expected to be completely defunct by 27 March next year, according to a company blog post.
The dismantling process will officially begin in January, but subscription-based apps will stop functioning as early as next month. Final billing for these apps will occur during November, with customers given the option to purchase a final month of service running out in December.
"In January of 2013, Verizon will start the process of removing the Verizon Apps application from ALL compatible Android and Research in Motion devices," the company said.
In-app purchases are also set to be affected.
Good news for fans of the app store is that the majority of apps offered there are readily available elsewhere, like Google Play and Blackberry App World.
During the transition, developers will still be paid and able to access app metrics and reporting.
The Verizon Developer Community portal, which provides Verizon Tools & APIs to developers, will continue to operate after Verizon Apps closes.
According to Verizon Apps' FAQs page, the move "simplifies your purchasing and downloading experience, while continuing to allow us to help developers get their apps to you quickly and efficiently."
Verizon has, naturally, stopped accepting new app submissions.