Popular UK television broadcaster Channel 4 has announced that the next major refresh of its on-demand 4oD mobile app for iOS and Android devices will drop in time for the wider rollout of super-fast 4G LTE connectivity.
Arriving in early-2013, the update is headlined by a 'Watch Live' option enabling users to directly stream content from any of the network's main channels to their device, so long as they are in the UK and are linked up to the Internet - the same rules as in a PC environment.
Channel 4's new app will also include an offline viewing feature, so that mobile couch-potatoes can download content directly to their smartphone or tablet to watch when they're not connected, and a cross-platform 'Pause and Play' capability that allows users to stop watching a programme on one device and resume viewing on a different platform.
"We're very excited to be the first commercial public service broadcaster in the UK to offer mobile offline viewing, enabling our viewers to catch up with Channel 4 wherever they may be. And the introduction of 'Watch Live' on the move and cross-platform 'Pause and Play' is great news for our young-skewing audience who are increasingly watching our content on multiple mobile devices," said Sarah Rose, Channel 4's commercial & business development director.
The new application will be free to download and will be supported by advertising, so while the distribution scope of web-based content may be changing for the better, fortunately the rules of game are staying the same - at least for the time being.
In addition to rolling out a new iteration of its mobile-specific software for Android and iOS devices in 2013, 4oD is also set to be made available across a wider range of platforms, including Sky 43, Samsung Connected TV, and the latest Freesat recorders.