Pinterest has long been home to businesses looking for different ways to engage the public and the site has now taken another step towards embracing them with new corporate tools.
"Whether it's Anthropolgie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses," Pinterest product manager Cat Lee wrote in a blog post introducing new commerce-friendly features and a new business portal.
The social corkboard is throwing its arms open and inviting publications, brands, designers, bloggers, retailers, online merchants, non-profit organisations, institutions, and local businesses to inspire people on Pinterest.
By signing up for the new business site, organisations can verify their account, add buttons (Pin It, Follow) and widgets (Profile, Board), and receive updates on future products and services, according to Lee.
Additionally, more collaboration will be available to corporations that invite users to pin on their boards. Promoted pins can be pushed to a business's website, or its Facebook or Twitter account.
Pinterest is in the business of helping its interactive community, so to help kick off the new business profiles, the site has published case studies, best practices, and guides to show corporations how to inspire people via the platform.
Jetsetter, Allrecipes, Etsy, Organized Interiors, and Petplan Insurance have all provided metrics and explanations on how to successfully use Pinterest to grow customer outreach, drive traffic to websites, and engage advocates.
Pinterest also updated its terms of service, cutting its user terms in half, and adding a new section just for businesses, specifically aimed at guiding corporations through the site.
For those regular users looking for holiday gift ideas they want kept under wraps until they are under the tree, Pinterest last week rolled out secret boards, a new feature allowing up to three boards to be kept privately in the user's account.