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Samsung insists it will not settle patent suits with Apple

Those of you who thought Samsung might take a cue from HTC and settle its patent differences with Apple can think again. Samsung vs. Apple is moving full steam ahead.

Shin Jong-kyun, head of Samsung's mobile and IT division, told reporters in Seoul recently that the company has no plans to settle, according to Yonhap News.

"It may be true that HTC may have agreed to pay 300 billion won (US$276 million) to Apple, but we don't intend to [negotiate] at all," he said.

Apple and HTC recently announced that they had settled a patent battle that dated back to 2010. The deal means the two companies will dismiss all current lawsuits in favour of a 10-year licensing agreement. Apple and HTC said terms of the deal are confidential, but "the license extends to current and future patents held by both parties," they said.

But don't expect a similar announcement from Samsung. Apple and Samsung have been fighting over patents since April 2011, when Apple fired the first shot. The case has since expanded to dozens of courts around the globe, but the biggest ruling thus far came in August, when a California jury ruled in favour of Apple and handed down damages of $1.05 billion (£622 million). Samsung is currently appealing.

Prior to the start of the California trial, Samsung and Apple tried several times to hammer out a deal. Apple CEO Tim Cook and Samsung's Choi Gee-Sung sat down in May and again just days before the trial started, but remained at loggerheads over the value of each others' patents. Cook then spoke with Samsung's Kwon Oh Hyun on the phone just before the case went to trial, but to no avail.

The fight could drag on for years; another California suit is not scheduled to go to trial until March 2014.