The biggest threat to the newly released Google Nexus 4 by LG could well be another smartphone manufactured by the Korean giant.
The Optimus 4X P880, which was released earlier this year, is on sale via Expansys for just £285, which is marginally less than the price of a similarly-configured 16GB LG Nexus 4.
One can argue that the Nexus 4 is loosely based on the Optimus 4X, not unlike the kind of affiliation between the Galaxy S and the Google Nexus S.
Both handsets come with a quad-core system-on-a-chip, up to 16GB on-board storage, NFC, Wi-Fi, Bluetooth 4.0, an 8-megapixel rear camera, a 1.3-megapixel front facing snapper and a large capacity battery.
The Optimus 4X, however, has a slightly lower screen resolution (1,280 x 720 compared to 1,280 x 768 pixels), 1GB (rather than 2GB) plus it runs on Android 4.0 ICS rather than the latest Android version, 4.2 Jelly Bean.
Its internal storage capacity can be boosted via a microSD card slot, it is optimised for Tegra 3 games and it is less than 9mm thick.
Of all the three main “classic” quad-core smartphones on the market (the others being the Samsung Galaxy S3 and the HTC One X), the Optimus 4X is by far the cheapest and possibly the most underrated handset, and it's especially worthy of consideration given its competitive pricing.