Amazon has cut the price of its Kindle Fire tablet down to £99 - a saving of £30 compared to the usual SRP. The deal refers to the “special offers” edition of the model which delivers adverts and sponsored screensavers on the lock screen of the tablet. The vanilla version is also on offer and costs £109.
The device, which was refreshed in October, comes with an upgraded system-on-chip - a TI OMAP4430 model clocked at 1.2GHz - and a customised version of Android 4.0 Ice Cream Sandwich.
Other features include a 7in display with 1,024 x 600 pixels resolution, 1GB of RAM, 8GB onboard storage with 5.5GB usable, up to nine hours battery life with wireless off, Wi-Fi, a microUSB port, Amazon’s own Silk Browser and cloud storage, and an audio jack. But you don’t have a camera (rear or front), a card reader, or even a charger.
There are at least two reasons why Amazon may have chosen to cut the price of the Fire but not the Fire HD (which remains a more expensive option at £159). Firstly, the small price gap (normally £30) between the Fire and the Google Nexus 7, which now comes with 16GB and makes the Fire less attractive.
Then there’s the availability of the Samsung Galaxy Tab 7 2.0 which costs a mere £118 after cashback and comes with an altogether better configuration compared to the Kindle Fire (better screen resolution, expandable storage capacity, two cameras etc).
Check out our review of the more recent Amazon Kindle Fire as well as the Google Nexus 7 and the Samsung Galaxy Tab 7 2.0 spec comparison.