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EE increases 4G data allowances, introduces SIM-only plans

After first keeping silent on yesterday’s rumours that it is changing its 4G data plans, EE has finally confirmed that it is indeed improving data allowances for new and existing customers on its 4G mobile broadband service.

Existing customers will see their data allowances go up automatically and at no extra cost, with those on the 2GB plan getting 3GB, those on the 3GB plan getting a boost to 5GB, and those with a 5GB allowance now benefiting from 8GB of data. There is still no unlimited 4G data plan available.

“These updates underline our commitment to offering customers the best value and choice from our plans. We recognise Superfast 4GEE opens up a range of possibilities for our customers from browsing to gaming to HD movie streaming so it’s right that we increase the breadth of our plans to meet everyone’s needs,” said Pippa Dunn, chief marketing officer of EE’s consumer department.

The operator has also introduced a one-month SIM-only plan offering mobile broadband customers 5GB of data for £15.99. Those looking to grab a 4GEE dongle or mobile Wi-Fi device as well are eligible for 30-day, 18-month or 24-month plans, beginning from £12.99 per month for 1GB of data.

Despite the outpouring of discontent it faced when it first revealed its meagre 4G data allowances earlier this autumn, the changes do not apply to EE customers with 4G phone plans.