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BSkyB's NOW TV service lands on Roku boxes

The British Sky Broadcasting group (BSkyB) is further expanding its reach, announcing that it has launched NOW TV onto Roku streaming media players.

Originally unveiled for PC, Android and iOS devices as well as the Xbox 360, BSkyB has since rolled out its Internet TV service to YouView set-top boxes on an on-demand only basis. However, Roku's models will be the first to offer access to live Sky content via NOW TV subscriptions.

At present, available content revolves around Sky Movies, with a regular fee of £15 a month getting you some 20 new films and access to a back catalogue of titles. To herald NOW TV's expansion, BSkyB is offering a 30 day free trial to potential customers, as well as an introductory deal of £8.99 a month for three months.

NOW TV carries no minimum commitment, so interested parties can take advantage of the deals to try out the service.

As well as rolling out the content streaming service to Roku boxes, Sky is also looking to expand its Internet TV venture beyond the realm of film. Sport fans not keen on slapping a massive satellite dish on their home or getting into bed with Virgin Media will be pleased to hear that Sky Sports action - including Barclays Premier League football, England Test cricket, and Formula One racing - is next in line for NOW TV

Financial pundits will no doubt point to NOW TV's appearance on Roku ahead of other players as being closely linked to BSkyB's stake in the company – News Corp. invested some £28 million in the US smart TV firm earlier this year.

Roku is a relatively new arrival on the UK's set-top box scene and offers two boxes: the budget LT model costs £49 and features 720p video and Wi-Fi connectivity, while the high-end 2 XS provides content at 1080p and adds Ethernet connectivity as well at a still-affordable £99.