Entrepreneur Richard Branson is the first person on LinkedIn to reach one million followers. The milestone comes less than two months after the business-focused social network rolled out its influencer program.
Branson, founder and chairman of Virgin Group, currently has twice the number of followers as his nearest competitor, President Obama.
The program allows prominent business figures to write long-form content that is accessible to LinkedIn's 187 million members. LinkedIn's executive editor, Daniel Roth, called the program a "huge success," with 6 million following relationships and nearly 1,400 articles.
"The million mark is also an important milestone for LinkedIn," Roth wrote. "In less than two months, we've seen original content on LinkedIn take flight."
Branson, who describes himself in his LinkedIn profile as a "tie-loathing adventurer and thrill seeker, who believes in turning ideas into reality," has been posting about entrepreneurship, measuring success, and balancing work and personal life. His article "Five top tips to starting a successful business" has garnered nearly 500,000 page views.
"Our data shows that he's popular with everyone from entrepreneurs to HR workers and in industries ranging from tech to construction," Roth wrote in a blog post Friday. "The only continent where he doesn't have a single follower is Antarctica."
To celebrate Branson's achievement, LinkedIn will be doing an in-person Q&A with the business leader next Friday, Dec. 7th using member questions. Users can tweet their questions for Branson to @LinkedIn using the hashtag #Branson1m.
To see the full list of influencers, check out LinkedIn's Who to Follow page.