Instagram has unveiled a dedicated New Year's page that showcases a global range of pictures which chronicle its user's celebrations.
At instagram.com/nye, anyone can see photos roll in as the clock strikes midnight in different regions around the world.
"As Instagrammers count down to 2013, we wanted to give you a simple way to see how people are celebrating," the company said in a blog post.
Scroll through the navigation bar at the bottom of the page to see how people in each time zone celebrate.
"You'll be able to see photos from cities like Auckland that are already celebrating, and as the day goes on you'll see photos from everywhere else in the world," Instagram said. Just hover the mouse over a photo to see who posted it, and then click on it to go to the photo page to like or comment.
The photo-sharing system made no mention of a common hashtag or specific phrase, though the majority of photos seem to feature the words "happy," "new year," and "2013." Celebrate the coming year by snapping some pics, and you could be part of Instagram's curated New Year's slideshow.
The NYE project — a first for Instagram, which just rolled out Web-based profiles in November — could be a one-night distraction from the site's recent privacy issues. Recent terms of service changes landed the company in hot water with users who filed a class action lawsuit last week against the company, alleging a breach of contract and other misdeeds, despite the company's announcement that it will hold off on implementing any changes for now.
Days later, a New York Post article claimed that the controversy had resulted in a 25 per cent decline in daily active users. But Instagram denied that its user numbers had dropped, and instead said the site has seen "strong and steady growth."
In August, the "This Is Now" website launched a similar experiment. The site displays photo uploads from various cities around the world in real time, giving you a glimpse into what's going on right now in New York, Sao Paulo, London, Tel Aviv, and more.