Fujifilm has announced the launch of two new X series cameras - the professional grade X100S and the advanced compact X20 digital camera - at CES 2013.
While the design of both cameras isn't radically different from the first generation of X series, launched in 2010, the Japanese company has introduced three new core technologies designed to improve both cameras' speed and image quality: a new X-Trans CMOS II sensor, a more powerful EXR Processor II processor, and an improved Fujinon 23mm F2 lens.
"Our goal, simply put, is superior image quality," said Fujifilm director of marketing Kayce M. Baker at a press conference this afternoon.
"Like its predecessor, the X100s is poised to be the photographer's best friend," Baker said of the APS-C camera, which promises the world’s fastest autofocus speed, at 0.08 seconds. Fujifilm claims the so-called 'prosumer' camera boosts image quality by 25 per cent from previous models, while reducing noise by a third thanks to its 16.3-megapixel sensor.
The lower-end 2/3in X20, meanwhile, is a 12-megapixel compact camera that promises better performance in low-light environments. In addition to image quality, it improves on its X10 predecessor with the introduction of a new optical viewfinder that displays data such as aperture and shutter speed.
Both cameras will be available beginning in March, retailing for $1,300 (£800) and $600 (£370), respectively.
Fujifilm also announced the launch of a handful of additions to its FinePix line, including the FinePix T550 and T500 ultracompact, and the HS50EXR, a long-zoom compact boasting a 42x optical zoom and 1080p video recording.