Sony is going full steam ahead with the 4K trend, joining other major manufacturers in announcing its own Ultra-HD TVs.
The Japanese firm announced at CES that it is adding two smaller, and less expensive, 55in and 65in models to join its massive 84in Bravia 4K TV. Both sets will ship with Wi-Fi capability, as well as a slew of other Sony Smart TV solutions including NFC and mobile connectivity for issuing commands and sharing content.
Sony also announced a new 4K media player that will take advantage of the company’s entertainment properties to bring more 4K content to the home. And as 4K televisions become more and more viable for consumers, Sony also plans to address the dearth of 4K content. The company will launch a distribution centre for 4K content this summer, it announced.
Sony also launched a handful of new LED Full HD TVs in sizes of up to 70in. The sets will include Sony’s updated Smart TV interface, including its new SideView second-screen feature. Through the SideView app, users can interact with the programs they are watching via their tablets and smartphones, as well as extend their viewing to secondary devices.
Pricing has yet to be announced for the new 4K and LED models, but Sony has said they will retail at US Sony stores beginning this spring. There’s no word yet on UK availability, but stay tuned to ITProPortal for more details as they are announced.
Also at CES, Sony teased an OLED 4K TV - the world’s first. The 56in prototype offers a brilliant resolution of 3,840 x 2,160 pixels. No details about pricing or availability were announced, but given the pricing of first-generation OLED and 4K TVs, it’s likely to cost a fortune.