US photo publishing giant Shutterfly on Monday announced it has acquired ThisLife, a Palo Alto-based startup that offers a cloud-based photo storage solution.
Terms of the deal were not disclosed. Shutterfly said that in the coming months, it will integrate ThisLife's technology into its platform, allowing customers to more easily create photo projects. ThisLife's employees, including the company's founders, Andrea and Matt Johnson, will join Shutterfly.
"The combination of ThisLife's best in class cloud organization and storage solution with Shutterfly's award-winning product creation paths, uniquely positions Shutterfly to be the leading full service solution for storing, organizing, and sharing lifes most important memories," Jeffrey Housenbold, president and CEO of Shutterfly, said in a statement.
ThisLife's Andrea Johnson said in a statement that she created the service with her husband to deal with the many photos and videos of their children "scattered across the Web, various devices, memory cards, and throughout our home." ThisLife organises all the photos and videos gathered from a user's hard drive, social networks, and mobile devices into an easily consumable timeline stored in the cloud. The platform features facial recognition and mobile capabilities for the iPhone and iPad.
"As long time Shutterfly customers we are thrilled to join the Shutterfly team and we look forward to combining our platform with their mass audience," Johnson said. "Our technology, combined with Shutterfly's rich product creation paths, will deliver consumers a best in class experience to store, share, and create precious memories."
Shutterfly has gobbled up a number of other online photo-sharing and photo-finishing companies in recent years. The company in 2011 bought TinyPrints and Kodak Gallery, while last year it purchased Israeli photo software Photoccino and mobile photo firm Penguin Digital.