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What will Facebook announce at its mystery event?

The technology world is holding its breath today, ahead of a mystery event at Facebook HQ in Menlo Park, California.

Lost amidst the hysteria of CES 2013 last week, the popular social network quietly invited journalists to come "see what we're building," prompting a blitz of speculation as to what might be unveiled at the Silicon Valley gathering

Dominating the gossip has been been renewed speculation about the potential launch of a Facebook-built smartphone, a rumour that was hotly tipped throughout 2012 and has refused to go away, despite being dismissed by Mark Zuckerberg as the "wrong strategy" for his company.

"Building out a whole phone, I think, wouldn't really make much sense for us to do," he said back in July 2012.

However, while a Facebook handset may be a bit of a long shot, today's announcement is likely to be mobile-related in some way. Further chin-wagging points to a Facebook OS or a new Facebook search feature - ideas which lend themselves more obviously to the firm's attempts to effectively monetise its mobile offering.

"There's a lot of speculation. Nothing to me seems to be that certain," noted Jefferies & Co analyst Brian Pitz.

"If I were to bet, I'd think it was something that was ad-platform related. I'm not convinced on the phone," he added.

Lending credence to a more platform-related reveal, Zuckberberg has previously gone on the record as saying that he felt search rerpesented an important growth area for his company going forward.

Stay tuned to ITProPortal for more coverage of Facebook's mystery press event, which will take place later today at 10:00 US PST, or 18:00 GMT.

Concept image credit: Michal Bonikowski via Yanko Design