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CES 2013 Retrospective: Asus, the Nexus 7 and thoughts about 2013

2012 proved to be a very interesting year for Asus, with the launch of Windows 8 and the Nexus 7 tablet both having had a major impact on the global tech industry, according to John Swatton, the company's UK marketing manager

Commenting on the Nexus 7, Swatton said the Taiwanese company “has provided a solid user experience in a powerful and fully featured 7in tablet which is primarily focused on more mature tablet markets” and added that it had “also found in emerging markets for tablet computers, consumers were seeking a 7in tablet at a more affordable price.”

That's why Asus recently launched the MeMO Pad - a device that doesn’t come with any Google branding and doesn’t carry the Nexus name. The company told us that “for the UK, we shall continue to focus on the Nexus 7, which we firmly believe still offers the best user experience for 7in tablets,” which all but rules out the launch of the MeMO Pad here.

Swatton also revealed that the VivoBook S200 was Asus' best-selling laptop in 2012, surpassing in units sold the most popular laptops of 2011 and 2010. The VivoBook, he added, includes features not normally found on sub-£400 laptops, which is why it was so popular.

It looks like a cross between an Ultrabook and a netbook but packs a touchscreen display, 4GB RAM and a 500GB hard disk drive. With a thickness of around 21mm and a weight of 1.3kg, it provides a compelling alternative to those who want a device that looks like an Ultrabook but doesn’t cost as much.

On the topic of screen resolution, Swatton confirmed that 2013 will be the year when resolution on mainstream laptops finally increases beyond 1,366 x 768 pixels. Given that full HD tablets and full HD smartphones are now becoming more common, it was only a matter of time.

As for the Asus Padfone 2, it was confirmed that the handset, which was revealed in Taiwan back in October 2012, will come to the UK this year on a big mobile phone operator. During our meeting with Asus in Las Vegas, we also saw a £399 Windows 8 VivoTab tablet and what we consider to be the best laptop docking station, the Asus Varidrive.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.