The UK's high-speed mobile broadband infrastructure will start to take shape properly next week, when Ofcom's 4G auction will see bidders compete for space on the new LTE spectrum ahead of wider rollout this spring.
Until then, it's still very much EE's party, and the UK's exclusive 4G provider seems intent on making the most of its privileged position, expanding its handset range with the addition of the HTC One SV.
Contracts for the HTC One SV on EE start at £36 a month for a two-year deal featuring a free phone and 500MB of data - a pretty modest allowance that most users will burn through quickly given super-fast download speeds. Jump up a tenner to £46 a month and you can nab a healthier-sounding 3GB to play with.
All EE plans feature unlimited calls and texts, but the tariffs still seem on the high side given that it's definitely a mid-range handset option.
Launched in December 2012, the One SV is a relative of the HTC One S, which was released in April of last year. The new model adds 4G connectivity and a microSD card slot, though other specifications are downgraded: the screen resolution (800 x 480 pixels vs 960 x 540 pixels, respectively), camera lens (5-megapixel vs 8-megapixel), and onboard storage (8GB vs 16GB) are all obvious compromises.
The HTC One SV sports a dual-core Qualcomm Snapdragon S4 chipset clocked at 1.2GHz, and also features Beats Audio enhancements and NFC technology.