Lomography's Smartphone Film Scanner subscribes to the notion that everything old is new again by turning 35mm film strips into shareable motion pictures.
Shooting photos or videos on 35mm film is mostly a thing of the past, but Lomography is aiming to bridge nostalgia with a modern, smartphone-ready film scanner that lets users scan, edit, print and share old film strips.
"Maybe you have a collection of funny photos from when you were young or even funnier photos of your parents when they were young," the Kickstarter page said. "Wouldn't it be great if you could share all those old memories in an instant?"
The product design is simple: insert a smartphone (iPhone or select Android devices) into the top, turn on the scanner's back light, insert the film and snap photos while cranking the strip through. A digital version of the film is instantly available to be archived, emailed, posted on social networks, or printed.
Lomography designed the scanner with portability, speed, and convenience in mind, building the device to be 100 per cent mobile and small enough to fit into a backpack for on-the-go artists.
It scans all colour negative, colour slide, and black and white film, which can be edited and shared with the free integrated Lomoscanner app, available for iOS and Android.
"It's a brand new way to scan your 35mm stills and the perfect tool for analog photographers and retro-enthusiasts," the company said.
The company tested various Android smartphones and reported that most mobile devices with a camera placed in the upper corner or in the top-centre are compatible - specifically the Samsung Galaxy S3 and Galaxy Note 2.
However, those whose phones come equipped with a camera-ready button on the side are out of luck: the knob lands right in the way of the scanner clamps that hold the device in place.
The scanner is well on its way to becoming another Kickstarter success story, earning twice its $50,000 (£31,000) goal in just two days. At press time, Lomography had nearly $125,000 (£78,000) in pledges. The project still has 18 days before it closes. The film scanners are expected to begin shipping in March.
Lomography's film scanner may be new to the scene, but the company is currently celebrating its 20th anniversary. Over two decades, the Austria-based company has developed a number of cameras, films, and accessories.