Instagram has revealed that it now has 90 million monthly active users, which is up 10 per cent from December 2012.
The Facebook-owned company also revealed that 40 million photos are posted to the photo-sharing site every day, while people are "liking" 8,500 photos per second.
Instagram was already popular before Facebook dropped a reported $1 billion (£625.6m) for the photo site. It reached one million users six weeks after launch, and in May 2011 - seven months after its debut - Instagram CEO Kevin Systrom revealed that the app had 4.25 million users. But now it's playing in the big leagues with 90 million people snapping filtered shots of their dinner, pets, and whatever else comes into view.
Amidst all that growth, however, Instagram faced one of its first major PR snafus late last year, thanks to an ill-conceived terms of service update. The language suggested that Instagram could sell your photos without permission, prompting swift backlash from users. Instagram denied that was the plan, and decided to keep its ad-related terms intact for now.
Stats from AppData claimed that Instagram lost 4 million users because of the policy change - seeing membership fall from 16.4 million to 12.4 million. Many people said the information was likely inaccurate, given that not everyone connects their Facebook and Instagram accounts. Judging by today's stats, it appears AppData may have been a tad off the mark.
Instagram has a little ways to go to catch up to its boss, however - Facebook hit 1 billion active users in October 2012.