The iPhone 5S rumour mill continues to churn merrily away, with the latest reports indicating that Apple will unveil its first plus-sized smartphone this summer alongside a new premium handset.
According to the China Times, the 'iPhone Math' will feature a 4.8in display and represent a "big counter-offensive" for Apple as it seeks to claw back market share from Android devices and bitter rival Samsung in particular.
The device would allegedly debut this June in a joint launch with the iPhone 5S - unless, of course, the Math is the iPhone 5S - and represent a radical product strategy rethink for Apple as it looks to woo buyers in emerging markets with an expanded handset range.
Let's be clear: we don't really think the 'iPhone Math' moniker will be appearing in a phone shop near you any time soon. But the basic premise of releasing a large-screen smartphone is sound enough given the explosion of the 4.5-5in segment, and the branding could in fact be little more than an unsexy production codename.
It remains to be seen how the potential 'iPhone Math' may or may not relate to the budget iPhone also thought to feature in Apple's 2013 plan, but it's intriguing to note that both devices are being linked with an expanded display in excess of 4.5in.
Concept image credit: Antoine Brieux for NAK Studio via Yanko Design