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Twitter adds new features to embeddable tweets

Twitter gave its embeddable tweets a boost, allowing for the display of more information, from article summaries to retweet counts.

Going forward, tweets that are embedded on an outside website or blog can display the information that one might see on an expanded tweet via Twitter's website.

"Embedded Tweets display photos, videos, article summaries and other content shared in a Tweet, just like you see on," Twitter said in a blog post. "You can also view retweet and favorite counts to better understand engagement, and we've made some tweaks to the design so that embedded Tweets are easier to read."

Twitter also promised that embedded tweets will now show up faster on outside sites. The process for adding those tweets, meanwhile, has also been simplified.

"It's now even easier to embed a tweet on your own website. Just click the 'More' button in any Tweet on, and then select 'Embed this Tweet' to enrich your blog posts or pages," Twitter said. "You can do the same on TweetDeck."

Twitter first unveiled embeddable tweets in December 2011. At the time, those who viewed an embedded tweet could follow its author on the spot, as well as 'reply', 'retweet', and 'favorite', without leaving the page. The addition was part of a larger redesign that aimed to simplify the micro-blogging site.

Something that's not showing up in expanded tweets lately? Instagram photos. The Facebook-owned photo site last year pulled its support for Twitter Cards, which allow developers to attach media previews to tweets that link to their content. Instagram chief Kevin Systrom said last month that the company shut off Twitter Card access due in part to its exploding popularity.

"A handful of months ago, we supported Twitter cards because we had a minimal Web presence," Systrom said in a statement. "We've since launched several improvements to our website that allow users to directly engage with Instagram content through likes, comments, hashtags and now we believe the best experience is for us to link back to where the content lives."