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Nvidia to back smaller players in bid to sell more Tegra smartphones & tablets

Sooner or later, the ARM ecosystem will suffer from the same level of consolidation that other technology markets (think security, utilities or GUI) have undergone over the past few decades and Nvidia is apparently resorting to some extreme measures to make sure that it is amongst the survivors.

According to Mobile Review’s Eldar Murtazin, Nvidia will encourage much smaller manufacturers like Fly, Wexler, Micromax, Lava (and even Ainol we guess) to build smartphones and tablets based around its chipsets.

To do that, Nvidia may reuse the marketing strategy that made it so successful in the video card market, allowing it to be the one of the two independent big graphics chip manufacturers left out of the dozens of others that used to roam the Earth two decades ago.

That includes having reference designs (similar to graphics cards) and strict design and manufacturing processes that will allow Nvidia to assure that the end product is of the highest quality.

Nvidia has already signed a few partners, most of them regional players and by the middle of the year, there should be dozens of affordable tablets & smartphones appearing globally with or without the Nvidia logo but with Tegra chips inside.

It will be interesting to see whether the US-based company manages to convince card manufacturers like Sapphire, MSI or Zotac to release their own tablets.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.