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Mozilla opens 'Firefox Flicks' video competition

Think you can tell the Firefox story and mobilise the Mozilla masses in 60 seconds or less? Get ready to flex your creative juices via Firefox Flicks, the company's second global video competition.

Last year's race pulled in more than 400 submissions from all over the world. In 2013, the theme is "Get Mobilized," and calls on videographers to create short films that show how Firefox - in particular the new mobile OS - can "take advantage of the full power of the Web and [give people] better access to easily discover, enjoy and share content that can change their lives."

"Through FireFox Flicks, we are creating energy for our upcoming mobile OS that will deliver on this promise," Mozilla said in a blog post. "We want to rally the entire Mozilla community, users, fans, creators, filmmakers, and animators everywhere."

Last week, Mozilla unveiled two new developer preview phones that feature the browser maker's Firefox OS. The phones - dubbed Keon and Peak - are being developed via Spanish phone maker GeeksPhone in partnership with Telefonica.

Starting 13 February, filmmakers can submit a Flick that is approximately 60 seconds or less; selected entires will be used online and in broadcast media campaigns.

According to the rules, filmmakers cannot show a branded device in the video. It can be animated or live action, and should speak to "ordinary people, not geeks, hackers, or expert coders."

"Try thinking of people who aren't online yet," Mozilla said.

There are several prize categories. Mozilla will offer "multiple chances" to win $1,000 (£635) for submitting a Flick early. The top three early submission videos will be included in the final round of the competition.

Mozilla will also pick one winner from each region (Europe, North America, Latin America, and Asia), who will win a $5,000 (£3175) cash prize and one runner-up from each region who will win a $2,500 (£1587) cash prize.

Mozilla will also let people vote on all the videos between 1-31 August and three People's Choice winners will receive a Flicks swag bag.

"We'll be sharing more details over the coming months, including Hollywood judges, additional prizes, events, and more," says Mozilla.