Pinterest this week showed off a new look that it will be testing out with a few select users.
The changes are subtle but intended to make it easier to navigate the site and provide users with bigger and more engaging pins.
First, Pinterest said the updated interface makes it easier to get around. "We made the navigation more intuitive, so it's faster to get to where you want to go," Pinterest said. Basically, it appears as though Pinterest is incorporating the features already present on its mobile apps, like drop-down menus on the top left for the various Pinterest categories rather than the smaller ones currently in the centre on Pinterest.com.
Pinterest also said the actual pins will be bigger and include more information. "For example, on each pin, you'll see pins from the same board, other boards this pin was pinned to, and a whole slew of related pins," Pinterest said. "In addition to the changes you can see, we also made some improvements behind the scenes that we hope will make things faster."
Once the changes are previewed with a small group of users and Pinterest "works out the kinks, we'll share it more broadly."
The update preview comes shortly after Pinterest made its first acquisition - recipe discovery site Punchfork.