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Jessops brand saved by Dragons' Den's Peter Jones.

Jessops may not be coming back to the high street anytime soon, but the brand can count itself as survivor of sorts after receiving a helping hand.

The failed camera chain has been obtained by a group of buyers led by Dragons’ Den judge and renowned entrepreneur Peter Jones, administrators PricewaterhouseCoopers (PwC) have announced.

"We can confirm we have sold the brand and certain other assets to a number of buyers including entrepreneur Peter Jones CBE," PwC said in a statement.

The Phones International Group CEO is expected to transform Jessops into an online-only retailer, following the example Zavvi set back in 2009.

Details of the deal were not disclosed, but some of Jessops assets were also snapped up by Hilco, who recently rode to the rescue of HMV.

Jessops filed for administration on 10 January, with PwC announcing the closure of the erstwhile chain's physical retail operations shortly thereafter.