Canadian smartphone manufacturer BlackBerry has kicked off the BlackBerry Jam developer conference by announcing a limited edition of its recently released Z10 handset.
Don't get too excited, though: the snazzy BlackBerry Z10 red model (see image, top) will only be available to "elite developers."
The collector's items are intended as a thank you to the BlackBerry dev community, who made a success of the firm's "10K reasons to believe" drive by furnishing the new BB10 platform with more than 10,000 apps prior to its launch last week.
Speaking as part of the BlackBerry Jam keynote, VP of developer relations Alec Saunders said that the 12,000 devices would be individually inscribed with a serial number to ensure their exclusivity.
"So here it is, it's red," Saunders said. "[Elite developers] are the only ones that will have these devices because they're the ones that earned them."
If you fancy yourself a dab hand at the whole coding and programming shebang, submit your app and register for consideration by 28 February.
Elsewhere, BlackBerry's European managing director, Stephen Bates, also spoke at the opening of BlackBerry Jam in Amsterdam, noting that the Z10 was selling strongly following its release.
"The Z10 sold out over the weekend in key retail locations, [and] call centres were flooded with people asking where and how to buy it," he said.
Normally available in black and white flavours, the iPhone 5-rivalling BlackBerry Z10 features a 4.2in, 1,280 x 756 pixel display and comes with a dual-core processor clocked at 1.5GHz, 16GB of on-board storage, and support for the latest high-speed mobile broadband standard, 4G LTE.